Embracing the Digital Opportunity

9:15 am - 9:35 am

Many traditional media companies have looked at the shifting dollars to digital as a negative. Mike is going to provide real life examples, trends, and anecdotes, one why traditional media companies are the best positioned to capture digital dollars, and how embracing digital can actually help strengthen their traditional offerings. Local advertisers need to be sold advertising, and no companies have a better local sales force than local media companies"